Successful Case Studies for Programmatic SEO using AI

Capgo

— 2 min read

Programmatic SEO can sound like a magic trick: ranking for tons of keywords by mass-producing content using AI, without breaking a sweat. But it's not just theory – plenty of big names are using it to dominate search results. Let's dive into some inspiring examples.

A typical formula is: "Find a topic with lots of variations. Think "best [X] in [Y]" - like "best restaurants in Seattle" where you can swap out "Seattle" for tons of different cities."

1. TripAdvisor: The Travel Giant

TripAdvisor is the king of programmatic SEO. They have pages for almost every city imaginable, each following a template but filled with unique content like:

  • Things to do: Landmarks, museums, tours, etc.
  • Restaurants: From fine dining to hole-in-the-wall gems.
  • Hotels: Budget hostels to luxury resorts.

This approach lets them rank for millions of long-tail keywords like "best restaurants in Paris" or "things to do in Tokyo," driving massive organic traffic.

2. Zapier: Automating the Automation

Zapier, the platform that connects different apps, uses programmatic SEO to showcase its integrations. They have a whopping 5,000+ apps in their database, resulting in over 50,000 unique integration pages!

Each page highlights how two specific apps work together, targeting keywords like "connect Slack to Google Sheets." This strategy helps users find exactly what they need, boosting Zapier's visibility and user base.

3. NomadList: The Digital Nomad's Paradise

NomadList helps digital nomads find the perfect city to live and work. They use programmatic SEO to create detailed pages for each city, covering:

  • Cost of living: Rent, food, transportation.
  • Internet speed: Crucial for remote work!
  • Weather: Sunshine or snow?
  • Community: Finding fellow nomads.

This allows them to rank for searches like "best cities for digital nomads in Europe" or "cost of living in Chiang Mai."

4. Airbnb: More Than Just a Place to Crash

Airbnb, the go-to platform for vacation rentals, leverages programmatic SEO to showcase its diverse listings. They have pages for specific destinations and travel themes, like:

  • "Beachfront rentals in California"
  • "Cabins in the woods"
  • "Family-friendly stays in Orlando"

This helps travelers find the perfect accommodation for their needs, driving bookings and boosting Airbnb's search presence.

5. G2: The Software Review Hub

G2 provides user reviews and comparisons for thousands of software products. They use programmatic SEO to generate pages for each software category and comparison, like:

  • "Best CRM software"
  • "Project management tools for small businesses"
  • "Asana vs. Monday.com"

This strategy helps them rank for a wide range of software-related searches, attracting users who are researching different solutions.

Use CapGo.AI to automate the whole process

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Steps:

  1. Go to CapGo.AI and input your business model and target audience
  2. AI agent will do everything for you: generate a list of 100+ titles, relevant keywords, titles, and blog content in bulk in our table
  3. Upload all the content to your blog site in one click!

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